Communication, Media, And Society
Institution(s): Emerson College
Discipline(s): Journalism, Marketing
Faculty Member(s): Paul Mihailidis
Keyword(s): Digital Media, Media LiteracyDownload PDF
Communication, Media, and Society is designed to help students develop an informed and critical understanding of how media shape and influence society and communication. The course will develop a critical understanding of ideas around media effects, audience and reception analysis, and theories of cultivation, agenda setting, framing, and uses & gratifications. The course will look at the evolution of communication and media industries over time to explore how models for information distribution and reception have facilitated communication in modern society. Finally, the course will explore the future of media systems in a digital age, with a look at the future of marketing communication through the lens of convergence culture and participatory technology.